The United States can you order zovirax E-cigarette maker NJOY, with about 40 percent of the market, isn’t selling itself based on its hipness factor. It’s positioning itself as the choice of Main Street smokers who just want to quit tobacco, says S&P Capital IQ equity analyst Esther Kwon, who covers the tobacco industry. Targeting “smoke-quitters” makes business sense, she says. The Centers for Disease Control and Prevention says about 70 percent of smokers want to quit. To reach that group, Kwon says NJOY tries to duplicate the look and feel of a real cigarette.