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Can I use your phone? lamictal migraine There is such a thing as negative advocacy. When someone doesn’t approve of your brand actions or your products and has an opportunity to reach a wide audience, it may become detrimental to your brand reputation. But there is a fine line between love and hate and I believe that a situation like this can be turned around by truly caring about your customers and doing the right thing. Instead of being sheepish or scared to engage, brands should use any golden opportunity to turn brand hate into brand love through building meaningful and, most importantly, authentic relationships with their customers. Even in this situation, positive brand advocacy a lot of times turns into true influence when the army of your brand fans organically impact the negative advocacy and, through their knowledge and passion, turn it into brand love. When you build relationships with your advocates they become your volunteer marketing force that educates, tells stories, provides support, and defends you without you asking them to do so. That is the highest form of brand–bonding.”

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